The 4 Commandments to Use When Marketing on Social Media
In order to be successful at marketing on social media, you need to follow these 4 basic principles.
The following principles will give you an overall guideline for social media marketing in general, no matter which platform you choose to focus your attention on.
A Devotional to Successful Social Media Marketing
Commandment #1: Thou shalt not share too many memes (unless they are your own!)
As neat as fitness memes are, sharing other people’s content isn’t the best way to get productive new followers. Yes, you might get a few people who agree that the little kitten should “hang in there,” but you won’t get people who will view you as an expert in anything.
Social Media Marketing is just like Content Marketing in the sense that you need to constantly be posting information and media that relates to your overall strategy and objectives.
You can share other people’s content (especially if you have a strategic partnership where they share your content), but you should keep a ratio of 1 unoriginal to 5-10 original pieces
Commandment #2: Thou shalt post EVERY SINGLE DAY
Posting content on a daily basis is tough, but so is working out! If you’re a fitness professional, did you always workout every single day, or did it take you time to build up the habit? Social Media Marketing is the same way; it’s going to be a pain in the butt to post all the time at first.
After the first month you will hardly notice that you’re logging in on your computer or phone to post information about your latest article, workout, product, sale, etc.
If you want to gain the most followers and get the most traffic to your website from those followers, you need to be as consistent as possible. Consistency means different things on different networks, but understand that at the very least, you’re probably going to be posting daily.
Commandment #3: Thou shalt remember that the end goal is increasing website traffic
Just having a lot of followers on any given plat-form is not enough to keep your business afloat. Your followers need to interact with your website as much as possible. You are not just posting to get the most comments and likes; you are posting to get direct traffic to specific pages on your web-site.
At the end of the day, the only interaction with your social media followers that matters is the action that can translate into dollars at some point. No, you’re not going to be trying to sell them all the time, but you are going to try to get them to view content that is related to your offering as often as possible.
Commandment #4: Thou shalt try new things on a regular basis; no one likes stale content.
After you get into a good flow, this is going to be a tough one. Eventually you’ll know what works and what doesn’t (for the most part); when you get to this point, you need to start throwing in a wild card every once in a while.
Try a different post type than you usually do, post a picture of something you rarely do, or offer a contest for something that is off the wall. Ideally you’ll try to do something completely unique to what you usually do once every two weeks. Always be learning!