business stages

The Various Business Stages

The various business stages are a huge factor in determining what to do next. If you haven’t launched anything yet, you can be extremely flexible, whereas if you have a lot of followers and brand awareness, changes can be much more complicated. Determining where you are is a good first step in planning the next stage. After working with hundreds of fitness businesses, here are the most common stages I’ve found.

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Target Market

How to Find Your Target Market

Every marketing plan talks about “target markets,” and for good reason! Your target market will determine how your company looks, what content you create, what services you offer, and what products you promote. If you don’t know this essential piece of information, then you are making the mistake that 99% of business owners make: you are targeting everyone.

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