Your website traffic goals are specifically related to your income objectives, and creating projections and goals based on historical data is really easy using this simple method.
The various business stages are a huge factor in determining what to do next. If you haven’t launched anything yet, you can be extremely flexible, whereas if you have a lot of followers and brand awareness, changes can be much more complicated. Determining where you are is a good first step in planning the next stage. After working with hundreds of fitness businesses, here are the most common stages I’ve found.
Now that you have some idea of where you are, it’s time to figure out where you’re going. Business objectives are an important component of your planning as it will determine how you design your business, how much it will cost, how much work you will need to put into it, and your timeframe for success (or failure).
Every marketing plan talks about “target markets,” and for good reason! Your target market will determine how your company looks, what content you create, what services you offer, and what products you promote. If you don’t know this essential piece of information, then you are making the mistake that 99% of business owners make: you are targeting everyone.