Landscapes are a quick and easy way to showcase your business. This could be a picture from your local area (informing potential customers that you’re in the neighborhood) or of a destination that relates to your business travels. You could also do vacation pictures that indirectly “humble brag” about the success of your business, just don’t overdo it on these.
Here are some example landscape shots:
Unless you have some truly interesting news about your company, news pieces are rarely very successful or popular. They simply inform people about the happenings of your company (e.g. new facilities or trainers, the development of new products, or industry partnerships.
Top Workout Lists go in line with the Top Movement/Exercise lists with the main difference being the use of workouts or workout set schemes in leu of single exercises. Again, you could base them on objectives, difficulty, body part, or popularity.
Everyone loves to see top movement/exercise lists, even if there is no way that they’re going to agree with your opinion. All you have to do is select a focus and create a list of 3 to 10 exercise that you think fit it best. This could be objective based (The Top 5 Strength Enhancing Exercises), difficulty based (The Top 8 Most Difficult Movements), body part focused (The Top 3 Exercise for Building Your Glutes), or popularity based (The Top Kettlebell Exercises You Haven’t Tried Yet).
Transformation pieces do really well online, especially if you have before/after pics and a compelling back story. The typically go, “I was fat and unhappy, then I found kettlebells/pilates/yoga/etc, and it changed my life.” They can be very inspiring if they’re written correctly, but again, the pics will make them way more effective if you have them.
