Content Marketing Flow
Content Marketing replaces conventional advertising (in most cases Pay Per Click ads) with content in order to attract traffic to your website. While creating content takes time, it shouldn’t cost you anything. The opportunity to sell your products and services comes when people repeatedly visit your website, at which point you gently remind them that you have products/services for sale.
Sometimes people will come to your website and sometimes they won’t. Since you have cultivated a good following and trust in
your brand, it doesn’t really matter if they view every single thing you produce; they will eventually come back to your website and you will have another opportunity to expose them to your offering.
In addition to providing essentially free advertising, the content you create is also building your biggest asset: your website. No matter how many ads you may pay for, their value instantly disappears when you stop paying for them.