Never underestimate how important it is to add some fun into your content. Entertainment pieces can serve a functional purpose (like teaching people something), but most of the time they should just be entertaining. Think of ways to engage your audience that don’t specifically relate to useful information. For example, I love doing pieces about cheat meals, because I love food. These pieces aren’t useful. They’re just fun and help lighten up the rest of the content online; you don’t have to be serious all the time.