How “Finding Your Why” Applies to Your Website
Until recently I wasn’t much of a believer in the whole “finding your why” task when it comes to small business. But then I watched this video and decided to give it a shot. Here is what happened.
“Start with Why” is one of the most watched TED Talks ever. Simon Sinek delivered this speech almost a decade ago and it’s still amazingly popular because it delivers a clear message that explains how businesses become more than mere companies.
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Finding My “Why”
The concept of finding my “why” is not that new to me. My original “success” in online business was the development and sale of a company called My Mad Methods. That company had a solid goal
My favorite part of the “Start with Why” video is how it illustrates expandable product lines. If you have your “why” in place, there is no real limit to what you can sell, as long as it’s related to delivering your “why.”
How the “Why” Applies to Your Website
After reflecting on my “why” for quite a while, I realized that a company’s website isn’t just another way to communicate your “why” to the masses, it’s the BEST WAY to deliver it. Sure, your elevator pitch could be spot-on, but how many times can you deliver it in a day?
Your website gives you the ability to to deliver your “why” hundreds, thousands, or even millions of times a day, but there’s an aspect of that delivery that makes it even better than meeting someone in person. Your website