How It All Fits Together
You’ve Learned a Lot (Hopefully)
I’ve thrown quite a bit of information at you in regard to assessing your company, Branding, Content Marketing, Email Marketing, and Social Media Marketing. I’m sure you’re wondering, “How do I put all of this together?” Don’t fret! Here I’ll explain how it all fits into a cohesive strategy that will propel your business to the next level.
Again, just like any good workout plan, it’s all about consistency and execution. Ideally, you’ll put it all together and perform each task on a daily basis. It may take a lot of effort to get it rolling, but after you do you’ll be amazed at how it starts to flow, growing and evolving in ways that you can’t predict right now.
Everything starts with your Fitness System. Once you define that you can create Content Maps to support it. This may be Workout Plans, Diet Plans, or Product Support Plans.
Each Content Map will drive your Content Posting Schedule. Your schedule should tell you exactly what to post on a daily basis and how it fits into the overall map. Every time you post, you should be checking off the element of the Content Map that has been completed.
Your Content Posting Schedule will drive your email campaigns and social media posts. Each one will be dependent on how often you’re posting new content. Once you set your guidelines for posting (or follow the one in this plan), you’ll know exactly what and when to post, along with how often to send emails.