Description
This book is a comprehensive guide to online marketing in the fitness industry using low or no-cost methods. The book outlines a succinct guide that will help you coordinate your Branding, Content Marketing, Email Marketing, and Social Media Marketing into one strategy.
STEP-BY-STEP CHEATCODES
Learn how to do vital Content Marketing tasks step-by-step using free or low cost methods. Generate interesting article titles, find high traffic keywords, research competitor websites, take better fitness pictures and videos, and much more.
GRAPHIC DESIGN FOR EVERYONE
Learn how to generate fitness graphics like exercise tips, branding banners, motivational graphics, and more whether you have existing design skills or not.
NO MORE GUESSING ABOUT VENDORS
Find suggestions regarding every type of online service you need to succeed online, from website hosting platforms to email campaign services to stock photography, video, and music.
LEARN HOW TO PLAN YOUR NEXT 12-MONTHS
Create a complete marketing plan for the next 12-months, including when and what to post on your website, when and how to send email campaigns, and ideal posting strategies on social media.
BOOK OUTLINE
YOUR BUSINESS
- TYPES OF FITNESS BUSINESSES
- BUSINESS STAGES
- BUSINESS OBJECTIVES
- TARGET MARKET
- COMPETITORS
- REVENUE STREAMS
- FITNESS SYSTEM
YOUR BRANDING
- PRIMARY KEYWORDS
- DOMAIN NAME
- BRAND NAME
- SLOGAN
- STYLISTIC ELEMENTS
- LOGO
- WEBSITE
- WEBSITE PLATFORMS
- WEBSITE STRUCTURE
CONTENT MARKETING
- CONTENT MARKETING VS ADVERTISING
- CONTENT MARKETING FLOW
- CONVENTIONAL ADVERTISING FLOW
- GENERAL TYPES & STYLE
- BECOMING A RESOURCE
- SEARCH ENGINE OPTIMIZATION
- THE CONTENT MAP
- CONTENT POSTING SCHEDULE
- TYPES OF CONTENT
- THE ARTICLE NAMING MATRIX
- PHOTOGRAPHY
- VIDEO
- EMAIL, SOCIAL MEDIA, & PLANNING
EMAIL MARKETING
- EMAIL PLATFORMS
- EMAIL CAMPAIGN SCHEDULE
SOCIAL MEDIA MARKETING
- GENERAL PRINCIPLES
- POSTING FLOW
- NETWORKS
- POSTING TYPES
TAKING ACTION
- HOW IT ALL FITS TOGETHER
- EXAMPLE 12-MONTH GAME PLAN
- TRAFFIC OBJECTIVES
- ANALYZING PROGRESS
