There are some legitimate reservations that businesses have to hire an SEO agency. For SEO to work, it takes 4-6 months to see results. That ends up being a big investment up front, and it takes a lot of trust that it is going to work.

Another reservation that business owners have is that SEO is expensive. Our packages start at $750 per month and the prices go up depending on how competitive the market is and how big of a city (or cities) they are targeting. SEO is a big investment, but we only take on clients that we are sure that we can show a very good return on investment on.
A final reservation that we hear a lot is that people have been burned by a bad SEO company in the past. A lot of SEO companies try to get business owners to sign up for a 12-18 month contract. They have a great sales system in place, but unfortunately their SEO process is not nearly as good. Understandably, the business owner gets really tired of paying for 12-18 months of service that brings no results. This is why we decided to structure our contracts as simple month to month – our clients can cancel at any time (with 30 days notice). We think it is pretty simple concept – if we are not making you money, you are free to leave. We do ask clients to give us 4 – 6 months as that is how long it takes to see real results, but you are free to cancel with 30 days notice.
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A lot of businesses can benefit from SEO, but it is definitely not all businesses. We generally look for two criteria to make sure that a business is a good fit for SEO. First, people actually have to be searching for it. It doesn’t do a business any good to be ranked #1 on Google if no one is searching for the product or service. We always research the search volume to make sure that SEO will make sense for a potential client.

The second criterion is that the business’ clients have to have a high value. Let’s take a restaurant for an example: Restaurants are generally not a good fit for SEO because their customers are not worth enough individually. Let’s say that an average customer is worth $10 to the restaurant. We would have to bring in 75 customers every month just to break even on a $750 package. There may not be enough searches to bring in 75 customers every month. Or, let’s say that it is a good month and SEO brings 100 customers to the restaurant. Even then, they are only making an extra $250, which doesn’t make sense to make that kind of an investment.

On the flip side, let’s look at an orthodontist. A single patient is worth several thousand dollars, which makes it much easier for us to show a return on investment to an orthodontist. If our service costs them $1500 a month and we bring them only 5 clients that are worth an average of $3500 each, that is $17,500 of income for a $1500 spend, which is a pretty great return on investment.