What is Content Marketing?

Content Marketing was the primary method I used to build and sell my fitness business, My Mad Methods. In a little over two years, I used Content Marketing (which was free) to grow my business and then sell it to Onnit Labs. During the process I was able to provide useful information for thousands of people to get fit, integrate a previously dispersed fitness community (unconventional trainers), and connect with hundreds of amazing fitness professionals.

But what is Content Marketing? Have you ever wondered why so many fitness companies and organizations publish so much free content? Websites like BodyBuilding.com, T-Nation.com, MensFitness.com, and a million others are constantly coming out with informative graphics, entertaining articles, surveys, and incredible videos, all for free. Why would they spend so much time creating this information without any obvious way to generate revenue through the work?

WHY CONTENT MARKETING WORKS IN FITNESS

All of these efforts are related to Content Marketing. Content Marketing is the golden goose when it comes to the fitness industry. Many large fitness businesses, small fitness businesses, and personal trainers have used Content Marketing to make billions. The best thing about it is that you can too, no matter how small your business is or how much money you have to get started. Content Marketing will continue to expand throughout the business world, and for good reason!

Imagine how many times you go online to research a product or service before you take any steps to buy anything. Content Marketing makes your business a resource, not just a place to buy stuff. When you’re a resource, you become the expert, and experts garner all the trust and respect that you need to sell people on your fitness product or service. Here is how the Content Marketing Institute defines Content Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

With Content Marketing, you provide your customers with the information they want and need. Then when they’re ready to buy your related product or service, they know exactly where to go!