What is Your Business Campaign Slogan?
If you can’t answer this question immediately, you have a problem. Find out what a Business Campaign Slogan is, why you need one, and how to put one together this instant.
No, you don’t have to be a politician to have a Business Campaign Slogan, but the purpose is similar.
Why You Need a Business Campaign Slogan
Your Business Campaign Slogan is necessary to unify your current marketing efforts on a short term basis.
Your market is changing all of the time, and while your business slogan may give your potential customers some insight into “what you’re all about,” it can’t keep up with the pace of the world.
You need something that can shift with current trends, product developments, business developments, technological developments, and more.
What is a Business Campaign Slogan?
A Business Campaign Slogan is similar to your business slogan/motto, but it’s temporary and guides your overall marketing message for a limited period of time.
When you think of a “campaign slogan” in the political sense, what comes to mind?
Probably a simple phrase that is memorable, direct, and reinforces your perception of a candidate.
Here are a few of the most popular campaign slogans in history:
- I Like Ike – Dwight D. Eisenhower
- Don’t Swap Horses in the Middle of the Stream – Abraham Lincoln
- Keep Cool with Coolidge – Calvin Coolidge
- Who but Hoover? – Herbet Hoover
- All the Way with LBJ -Lyndon B. Johnson
These phrases were made with a purpose in mind… get a candidate elected on a specific date for a specific office. They were time sensitive and aimed at mobilizing a population NOW.
Elements of Your Business Campaign Slogan
Your Business Campaign Slogan should feature the same elements of a political campaign slogan.
Here are some of the elements it needs to have:
- Be created with a specific time period in mind.
- Be current and topical.
- Be memorable.
- Be short and direct.
- Unify your marketing message.
This may sound like a daunting task, and it is. The good news is that having one is better than nothing, so just get it down.
Even if the first one is terrible, you’re going to change it soon anyways and it will get you started on an evolutionary approach to marketing that will serve you in the long run.
Imagine meeting a customer in person and having them repeat your recent Business Campaign Slogan to you… that could happen if you start creating Business Campaign Slogans now!
5 Step Process to Create Your First Business Campaign Slogan
This process is very abstract, so feel free to go off the rails if you need to. The important thing is that you come up with a single phrase that you can use for the next one to six months. This five step process is to help you create your FIRST Business Campaign Slogan, but there are a million ways to come up with one, so don’t let it limit you as you develop more into the future.
Step 1: List Your Top Selling Items
Make a list of your top three services or products based on volume or revenue. This could be t-shirts, houses, interior design plans, spaceship components… whatever. Just list them.
Step 2: List the Reasons Why Your Top Selling Items Sell
You don’t need to go into too much detail here. Just make a list of why your top selling products or services are selling.
This could be something like “the product is better than our competitors,” “the boss likes that product the best so we push it harder,” or “we got lucky and Dwayne Johnson used it on instagram.” It doesn’t matter, just make a quick list of 3-5 reasons why it sells.
Step 3: Mush Your Reasons Into an Ugly Run-on Sentence
Take the reasons you listed from Step 2 and mush them into a single sentence as best as you can. It might look something like this:
The “I hate trees” T-Shirt is our top selling product because it’s shocking and irreverent, our boss hates trees so he tells us to sell it more, and Dwayne Johnson used it on instagram to describe what’s wrong with the world.
Step 4: Eliminate 90% of Your Run-On Sentence
Now that you have the long-version of a Business Campaign Slogan, knock out 90% of the words to create variations of your first slogan. Using the sentence we created from Step 3, here’s what you can get:
- Shock the World.
- Hate Drives Us.
- What’s Wrong Is Right.
- Irreverence Sells.
- Dwayne Johnson Hates Me.
Step 5: Select a Slogan and Commit Yourself to It
Decision time! Pick one slogan from Step 4 and decide on a timeframe that you are going to use it for. I suggest committing to use it for at least 60 days to see how it works, but I’ll leave that up to you.
Use the new slogan to guide the content your produce, how you post on social media, pitch services/products to customers, write emails, develop new products, and more!
Whenever you do something in a marketing capacity, try to think, “Does this action reinforce or detract from my Business Campaign Slogan?”
Now that you have your slogan, go nuts! Just like you should with all marketing activities, review and repeat the process until you come up with the best Business Campaign Slogan ever.